color consistency

Color consistency refers to maintaining the same appearance of colors across different items, lighting conditions, and over time. It ensures that colors look uniform and predictable, whether on a product, a display, or printed materials. For example, a brand’s logo should look the same on packaging, advertisements, and digital screens. Achieving color consistency involves using standardized color measurements and controlling lighting, ink, and manufacturing processes. This helps build trust, brand recognition, and visual coherence, making sure that colors are perceived accurately and reliably regardless of the context.