Color Association

Color association refers to the way people connect specific colors with particular meanings, emotions, or concepts based on cultural, personal, or societal influences. For example, blue often symbolizes trust or calmness, while red can evoke energy or urgency. These associations help shape branding, design, and marketing strategies, as choosing certain colors can influence how a message or product is perceived. Understanding color association allows creators to communicate more effectively by aligning colors with desired emotional responses or brand identities.