College football sponsorships

College football sponsorships involve companies partnering with teams, conferences, or the NCAA to promote their brands through advertising, branding, and financial support. These sponsorships can include logos on jerseys, signage at stadiums, promotional events, and media rights deals. In return, companies gain visibility among fans, students, alumni, and broadcasters. Sponsorships help colleges cover expenses and enhance programs, while brands associate with popular sports to boost their image and reach target audiences. These partnerships are a key part of the business side of college football, blending marketing with athletic programs to mutual benefit.