Collaborative Commerce

Collaborative commerce, or c-commerce, refers to businesses working together through shared digital platforms to improve efficiency, innovation, and customer service. It involves companies exchanging information, resources, or processes seamlessly to achieve mutual benefits, such as joint product development, supply chain optimization, or co-marketing efforts. This approach leverages technology to foster cooperation beyond traditional competitive boundaries, enabling partners to coordinate activities more effectively and respond quickly to market changes. Essentially, c-commerce creates a connected ecosystem where organizations collaborate digitally to enhance value and competitiveness.