Image for Colin Shaw (author and entrepreneur)

Colin Shaw (author and entrepreneur)

Colin Shaw is an author, entrepreneur, and customer experience expert who helps businesses understand and improve how they connect with customers. He specializes in studying emotional responses during customer interactions, believing that feelings strongly influence loyalty and satisfaction. Through his consulting and writing, Shaw provides insights and strategies for companies to create more engaging, personalized, and memorable experiences. His work emphasizes that understanding customer emotions is key to building strong relationships and driving business growth.