Code of Marketing of Breastmilk Substitutes

The Code of Marketing of Breastmilk Substitutes is an international guideline established by the World Health Organization to prevent the promotion of infant formula and similar products in ways that could discourage breastfeeding. It aims to protect mothers from biased advertising and ensure they receive accurate information about infant feeding options. The code promotes responsible marketing practices, discourages aggressive advertising tactics, and encourages health professionals and companies to prioritize breastfeeding as the best nutrition for infants, especially during the first six months. Overall, it supports informed choices and the health and well-being of both mothers and babies.