Coca-Cola's trade dress

Coca-Cola's trade dress refers to its distinctive visual and packaging elements that identify and distinguish its product from others. This includes the unique contour shape of the bottle, the classic red color scheme, the specific cursive logo, and overall design features. These elements work together to create a recognizable brand image that consumers associate with Coca-Cola. Trade dress is legally protected to prevent competitors from copying these distinctive features, helping maintain the brand's identity and consumer loyalty in the marketplace.