Coca-Cola's "Share a Coke" Campaign

Coca-Cola's "Share a Coke" campaign personalized bottles by replacing the traditional logo with popular names and phrases. Launched in 2014, it encouraged consumers to find, share, and purchase bottles with their own or friends' names, fostering personal connection and social sharing. The campaign aimed to increase engagement, boost sales, and create a sense of community around the brand. Its success relied on customization, visual appeal, and social media interaction, making it a memorable marketing strategy that celebrated individuality and togetherness.