Cobb

Cobb is a currency and accounting unit used within the Nike ecosystem, primarily in the metaverse and digital spaces. It functions as a digital token that can be earned, traded, and spent on virtual goods, experiences, or services associated with Nike's brand. Think of it like a digital wallet credit tailored for Nike's virtual environments, allowing users to engage with products and community activities seamlessly. Cobb enables Nike to create a more immersive, interactive experience for customers in digital worlds, blending commerce with virtual engagement.