Coalition for Better Ads

The Coalition for Better Ads is an industry-led group committed to improving online ad experiences. It researches which ads users find annoying and develops guidelines for more respectful advertising, aiming to reduce intrusive or disruptive ads. Major companies and publishers collaborate to promote practices that enhance user satisfaction, hoping to create a better web for both users and advertisers. Essentially, their goal is to make online ads less disruptive, more relevant, and more acceptable, leading to a more positive browsing experience for everyone.