Coachella (business)

Coachella is a major music and arts festival held annually in Indio, California, attracting thousands of attendees from around the world. Beyond the festival itself, Coachella operates as a business entity that generates revenue through ticket sales, sponsorships, merchandise, and brand partnerships. The event creates significant economic impact for the region and leverages media rights and partnerships to expand its branding and audience reach. It also involves ticketing platforms, production companies, and vendors, making Coachella a multi-faceted enterprise that combines entertainment, marketing, and commerce within the music and festival industry.