coachbuilding

Coachbuilding is the craft of designing and constructing custom bodies for vehicles, typically luxury or vintage cars, that aren't mass-produced. Instead of buying a standard model, clients can personalize features like the exterior style, interior layout, and materials. Historically, coachbuilders would take a basic chassis provided by a car manufacturer and create a unique, handcrafted body to match the owner’s preferences. Today, the term is less common, but it still refers to bespoke vehicle customization and the artistry involved in creating one-of-a-kind automotive designs.