co-selling

Co-selling is a collaborative sales approach where two or more companies work together to sell their products or services. They share resources, insights, and customer contacts to reach a broader audience and increase sales. This partnership allows each company to leverage the other’s strengths, such as expertise or customer relationships, making the sales process more effective. Essentially, co-selling is about teamwork between businesses to better serve customers and grow their markets, often resulting in mutually beneficial outcomes.