co-marketing agreement

A co-marketing agreement is a partnership where two or more companies collaborate to promote their products or services together. They share resources, such as marketing efforts, costs, and channels, to reach a broader audience than they could alone. This agreement benefits all parties by increasing visibility, building brand awareness, and generating more leads or sales. Essentially, it’s a strategic alliance to leverage each other's strengths for mutual marketing success, usually outlined with specific goals, responsibilities, and how outcomes will be shared or credited.