Co-creation in innovation management

Co-creation in innovation management refers to the collaborative process where businesses, customers, and other stakeholders come together to develop new products, services, or ideas. Rather than a company working alone, co-creation invites input, feedback, and active participation from users throughout the creation process. This approach leverages diverse perspectives and expertise, leading to solutions that better meet the needs and desires of the market. Ultimately, co-creation fosters a sense of ownership and loyalty among consumers, enhances creativity, and can lead to more successful innovations.