co-author of "Killing Marketing"

Joe Pulizzi, co-author of "Killing Marketing," is a recognized expert in content marketing and audience engagement. He founded the Content Marketing Institute, which educates businesses on creating valuable content to attract and retain customers. His approach emphasizes shifting marketing efforts from traditional advertising to building trust through informative and engaging content. Pulizzi’s work helps companies develop strategies that prioritize audience relationships, making marketing more effective and sustainable in the digital age.