CMI (Content Marketing Institute)

The Content Marketing Institute (CMI) is a leading organization that provides resources, research, and expertise on content marketing—strategies used by businesses to create and share valuable, relevant content to attract and engage their target audiences. CMI helps companies understand the best practices for developing content that builds brand awareness, trust, and customer loyalty. It also hosts conferences, publishes industry reports, and offers training, making it a trusted source for professionals seeking to improve their content marketing efforts. Essentially, CMI guides businesses in using effective storytelling and content to drive growth and success.