CMA Guidelines

CMA Guidelines refer to the standards set by the Competition and Markets Authority (CMA) to ensure fair business practices and protect consumers. They outline how companies should advertise honestly, treat customers fairly, and avoid misleading or aggressive tactics. The guidelines promote transparency, prevent unfair competition, and ensure that consumers can make informed decisions based on accurate information. Businesses that follow these guidelines help maintain trust in the marketplace, ensuring a level playing field for all and safeguarding consumer rights.