Client Relationship Management (CRM) systems

A Client Relationship Management (CRM) system is software that helps businesses organize and manage their interactions with customers and potential clients. It stores contact details, communication history, and preferences, enabling teams to provide personalized service and improve relationships. CRM systems streamline sales, marketing, and customer support processes, making it easier to track leads, follow up efficiently, and understand customer needs. Ultimately, they help businesses build stronger, more effective connections, fostering loyalty and growth through better organization and insight.