Client Relationship Management (CRM)

Client Relationship Management (CRM) is a strategic approach that businesses use to manage and analyze interactions with current and potential customers. It involves technologies and practices that help organize contact information, track communications, and understand customer needs and preferences. By doing so, companies can improve customer satisfaction, foster loyalty, and tailor their marketing and sales efforts more effectively. Essentially, CRM helps businesses build stronger relationships with clients by offering personalized experiences and ensuring consistent, efficient communication. This results in better customer retention and increased opportunities for growth.