Client Advisory Board

A Client Advisory Board (CAB) is a group of selected clients who provide feedback and insights to a company about its products, services, and overall experience. The company uses this input to improve offerings, address concerns, and better meet client needs. While they don’t make decisions directly, CAB members help ensure that the company’s strategies align with client expectations. It's a collaborative relationship that fosters open communication, mutual understanding, and continuous improvement, ultimately strengthening the company's ability to serve its clients effectively.