clickbait journalism

Clickbait journalism refers to news or online content crafted with sensational or provocative headlines designed to attract maximum clicks and online traffic. The primary goal is often to generate advertising revenue or boost site visits, sometimes at the expense of accuracy or depth. These headlines may exaggerate, misrepresent, or oversimplify the story to entice curiosity or emotional reactions. While sometimes providing valid information, clickbait can lead to misinformation by prioritizing sensationalism over journalistic integrity, influencing reader perceptions with attention-grabbing tactics rather than substantive reporting.