Click-Through Rates

Click-Through Rate (CTR) is a metric that shows the percentage of people who see an online advertisement or link and then actually click on it. It's calculated by dividing the number of clicks by the number of times the ad or link was shown (impressions), then multiplying by 100 to get a percentage. For example, if an ad is shown 1,000 times and 50 people click on it, the CTR is 5%. This measure helps evaluate the effectiveness of digital marketing efforts, indicating how well an ad or link captures interest and encourages engagement.