Click and Mortar

A "Click and Mortar" business combines online (click) and physical storefront (mortar) operations. This hybrid approach allows customers to shop through a website or app, as well as visit a physical location for in-person service or purchasing. The goal is to leverage the strengths of both channels—convenience and wider reach from the online presence, alongside personal service and immediate product access in-store. Many retailers use this model to improve customer experience, increase sales, and stay competitive in a digital world while maintaining a tangible retail space.