Clean India Movement

The Clean India Movement, also known as Swachh Bharat Abhiyan, is a nationwide campaign launched by the Indian government in 2014 to improve sanitation and public health. Its main goal is to eliminate open defecation, promote the use of toilets, and enhance waste management practices across India. The initiative aims to create cleaner streets, waterways, and communities, fostering a healthier environment for all citizens. By encouraging behavioral change and infrastructure development, the movement seeks to reduce diseases linked to poor sanitation and cultivate a sense of civic responsibility among individuals and local bodies.