Clayton M. Christensen (Disruptive Innovation Scholar)

Clayton M. Christensen was a prominent scholar best known for his theory of disruptive innovation, which explains how smaller companies with limited resources can challenge established businesses. He observed that these newcomers often introduce simpler, more affordable products that initially appeal to overlooked customers. Over time, these innovations improve, eventually capturing the mainstream market and displacing larger competitors. Christensen's insights have influenced various industries, helping leaders understand how innovation can reshape markets and the significance of adapting to changing consumer needs. His work encourages companies to stay agile and aware of emerging trends to remain competitive.