Clayton Christiansen

Clayton Christensen was an influential American academic and business consultant best known for developing the concept of "disruptive innovation." This theory explains how smaller companies with limited resources can successfully challenge established businesses by offering simpler, more affordable products or services. Christensen's work emphasized that established companies often focus on improving existing products for their current customers, which can leave them vulnerable to new entrants that meet the needs of overlooked market segments. His ideas have profoundly impacted how businesses innovate, compete, and strategize in various industries.