Clayton Christensen (Innovation and Disruption Theory)

Clayton Christensen’s Innovation and Disruption Theory explains how new technologies or business models can transform industries. Disruptive innovations usually start smaller, less expensive, and simpler, often appealing to niche markets or underserved customers. Over time, they improve and eventually challenge established companies, which may overlook these changes initially. This process can lead to the original industry being reshaped or replaced. In essence, disruption occurs when innovative solutions gradually take over the market by meeting unaddressed needs, changing the competitive landscape, and often catching established players off guard.