Claiming and creating value

Claiming value involves securing benefits or advantages from a transaction or relationship, such as gaining a fair price or favorable terms. Creating value means adding worth through quality, innovation, or service that benefits both parties. In a business context, successful interactions often balance claiming value—ensuring fair returns—and creating value—enhancing the overall worth of products, services, or solutions. Together, these processes drive mutually beneficial exchanges, fostering satisfaction and long-term relationships.