Claes Fornell Institute for Customer Experience

The Claes Fornell Institute for Customer Experience is a research organization dedicated to studying and improving customer satisfaction and loyalty. Named after Professor Claes Fornell, it conducts surveys and analyzes data to understand how businesses can better serve their customers. The institute’s work helps companies identify strengths and weaknesses in their customer relationships, ultimately guiding strategies to enhance experience, increase retention, and improve overall performance. Its insights are valuable across various industries, providing a data-driven foundation for making informed decisions that foster long-term customer trust and success.