civilian market

The civilian market refers to the segment of the economy that supplies products and services directly to the general public, excluding military, government, or defense-related sectors. It includes everyday goods like electronics, clothing, food, and services such as healthcare, transportation, and entertainment. Companies in this market focus on meeting the needs and preferences of consumers for personal use. It is distinct from specialized markets serving government or military contracts, and it represents the largest portion of consumer-oriented economic activity worldwide.