City Brand Index

The City Brand Index is a tool that measures how people perceive and feel about different cities worldwide. It assesses various aspects like a city’s reputation, attractiveness, culture, innovation, and overall image. By gathering opinions from residents, visitors, and experts, it helps identify what makes a city appealing or unique. This information can be valuable for city leaders, businesses, and marketers to improve their city's image, attract tourists, residents, and investment, and understand their position compared to other cities globally.