Cision

Cision is a company that provides tools and services for businesses and public relations professionals to manage their media presence. It helps users identify relevant media contacts, distribute press releases, monitor news coverage, and analyze media impact. Essentially, Cision acts as a centralized platform to streamline communication strategies, improve media outreach, and measure the effectiveness of public relations efforts. This enables organizations to effectively connect with journalists, influencers, and audiences to promote their brand or messages.