Circulation statistics

Circulation statistics measure how many copies of a publication, like a newspaper or magazine, are distributed over a certain period. They help understand a publication’s reach and popularity. There are two main types: "paid circulation," which counts subscribers and individual sales, and "total circulation," which includes free copies and promotional copies. These numbers are useful for advertisers to assess the audience size and for publishers to gauge growth or decline. Accurate circulation data supports advertising rates and strategic decisions, ensuring the publication maintains transparency and credibility with stakeholders.