circulation metrics

Circulation metrics measure how many copies of a publication, like a newspaper or magazine, are distributed or read over a certain period. They help assess the reach and popularity of the publication. These metrics include total copies distributed, subscriptions, single-copy sales, and sometimes digital views or downloads. Understanding circulation helps publishers gauge audience size, plan content, and attract advertisers by showing how many people are exposed to their material. It's a key indicator of a publication’s influence and market presence.