CinemaScore

CinemaScore is a service that measures audience reactions to movies through surveys conducted on opening night. After viewing, moviegoers are asked to rate the film using a grade from "A" to "F." This feedback helps studios and filmmakers gauge public reception and predict future box office performance. A high CinemaScore indicates strong audience satisfaction, often correlating with box office longevity and positive word-of-mouth, while lower scores can signal mixed or negative reactions. It provides a useful, immediate insight into audience opinions early in a movie's release cycle.