Cinema of Attractions

The Cinema of Attractions is a filmmaking style that emphasizes visual spectacle and engaging, often sensational, experiences to captivate viewers. Unlike narrative-driven films that focus on storytelling, this approach prioritizes visual effects, innovative techniques, and immediate sensory impact. Originating in early silent cinema, it highlights direct to-screen attractions—like spectacular tricks, illusions, or impressive visuals—that grab the audience's attention. Over time, this style can be seen in movie moments designed to astonish or awe, serving more as entertainment and visual display rather than advancing a complex story.