Churning

Churning refers to the rate at which customers stop doing business with a company and need to be replaced by new customers. It's often used in industries like telecom, banking, and subscription services to measure customer retention. High churn indicates many customers are leaving quickly, which can signal dissatisfaction or strong competition, and may lead to increased marketing and sales efforts to replace lost customers. Managing churn involves understanding why customers leave and implementing strategies to improve satisfaction and loyalty, ultimately aiming to retain more customers over time.