Churn

Churn refers to the rate at which customers stop doing business with a company over a specific period. It is a key metric that indicates customer retention or loss. High churn means many customers are leaving, which can impact a company's revenue and growth. Companies often analyze churn to understand why customers leave and to develop strategies to improve satisfaction and loyalty. Managing churn is important because acquiring new customers usually costs more than retaining existing ones. Overall, churn provides insights into customer satisfaction and the effectiveness of a company's products or services.