chroma

Chroma is a term used in color science to describe the intensity or purity of a color. It reflects how vivid, rich, or saturated a color appears. High chroma means the color is bright and intense, like a strong red or vibrant blue. Low chroma indicates a dull, muted, or washed-out shade, similar to faded colors. Chroma helps distinguish between colors that are equally light or dark but differ in their brightness and richness. Overall, it’s a way to quantify how strong or vibrant a color looks, beyond just its hue or brightness.