Christensen's Innovation Framework

Christensen's Innovation Framework differentiates between sustaining and disruptive innovation. Sustaining innovations improve existing products for existing markets, while disruptive innovations create new markets by introducing simpler, more affordable solutions that initially may perform less but eventually displace established competitors. Disruptive innovations often start in niche segments or overlooked markets and gradually improve, ultimately transforming industries. This framework helps businesses recognize how innovation can both reinforce current success or challenge it, emphasizing the importance of understanding customer needs and market dynamics to foster growth and prevent being overtaken by emerging technologies.