Chris Anderson (Author)

Chris Anderson is an author and former editor of Wired magazine, known for his insights on technology and innovation. He wrote "The Long Tail," explaining how the internet enables niche markets to thrive, and "Free," analyzing how businesses offer products at no cost to attract customers and generate revenue through other means. Anderson’s work highlights how digital platforms reshape industries by shifting focus from blockbuster hits to a diverse array of specialized content and products, emphasizing the importance of accessible information and the changing dynamics of consumer choice in the digital economy.