Chasm (Crossing the Chasm)

The “Chasm” refers to the critical gap in marketing and sales strategies when a new technology or product is introduced. Early adopters embrace innovations quickly, but mainstream customers are more cautious. Companies often struggle to transition from convincing innovators to convincing the larger, more risk-averse market. Successfully crossing the Chasm requires tailored messaging, targeted marketing, and early proof of value to gain mainstream acceptance, ultimately enabling the product to scale and become widely adopted.