charm pricing

Charm pricing is a strategy where prices are set just below a round number, such as $9.99 instead of $10.00. This technique leverages the way our brains process numbers, making the price seem lower and more appealing without significant difference in actual cost. It often leads customers to perceive better value and can increase sales, as the price feels more attractive and psychologically easier to justify. This approach is common in retail and marketing because it's an effective way to influence purchasing decisions subtly.