Charles W. Howard Santa Claus School

Charles W. Howard Santa Claus School, founded in 1937 in Midland, Michigan, is the longest-running Santa training program. It prepares individuals to become professional Santa performers by teaching them about costumes, character development, speech, and holiday tradition. The school offers workshops, seminars, and certifications to help aspiring Santas develop authenticity, confidence, and skills to create memorable holiday experiences. Many Santalike professionals and community figures have trained there, making it a respected institution in the Santa Claus community. It emphasizes the importance of role modeling joy, kindness, and tradition during the holiday season.