Charles Fombrun (Reputation Institute)

Charles Fombrun is a notable expert in business reputation and corporate branding. He founded the Reputation Institute, an organization that helps companies assess and improve their reputations among stakeholders like customers, employees, and investors. Fombrun emphasized the importance of reputation in determining a company’s long-term success, arguing that a strong reputation can lead to better financial performance and enhanced trust. His work has contributed to how businesses understand and manage their public image, recognizing that reputation is a valuable asset in today’s competitive marketplace.