Charles E. Osgood

Charles E. Osgood was a renowned American psychologist best known for developing the Semantic Differential, a tool used to measure people's feelings and attitudes toward various concepts or objects. This method involves rating ideas on a series of bipolar adjectives (like happy-sad, strong-weak) to understand emotional perceptions. Osgood's work helped researchers better analyze how humans interpret language, symbols, and messages, influencing fields like communication, psychology, and marketing. His contributions provided valuable insights into how meaning and emotion are connected in human cognition.