Charles D. Kelman

Charles D. Kelman was a prominent social psychologist known for his work on attitude change and social influence. He is particularly noted for developing the concept of "conversion" in social psychology, which describes how people change their beliefs and behaviors through persuasion and social interaction. Kelman identified three types of influence: compliance, identification, and internalization, which explain different motivations behind attitude change. His research has significantly impacted fields such as social psychology, education, and communication, helping us understand how individuals can be motivated to alter their views and actions in various social contexts.