Channel Programme

A Channel Programme is a structured plan where a company partners with external organizations, such as resellers, distributors, or retailers, to sell and promote its products or services. This approach helps the company reach more customers by leveraging the partner’s existing networks and expertise. The programme often includes training, support, and incentives to motivate partners to sell effectively. Essentially, it creates a collaborative sales ecosystem where both the company and its partners benefit—expanding market reach, increasing sales, and sharing expertise.