Channel pilot

A channel pilot is a process used by businesses to test and evaluate new marketing channels or platforms before fully committing significant resources. It involves running a small-scale, controlled campaign to assess performance, effectiveness, and return on investment. This approach allows companies to identify the most promising channels, optimize strategies, and make data-driven decisions, minimizing risks and costs associated with large-scale investments. Essentially, it’s a trial run that helps ensure the chosen channel is right for reaching target audiences effectively.